P1 COLLABORATES WITH ENT TO SLASH 70% OF BUSINESS CALL COSTS

Petaling Jaya – Packet One Networks (Malaysia) Sdn. Bhd. (“P1”); Malaysia’s first 4G broadband service provider and ENT Broadband; manufacturer of the AXIA internet protocol private branch exchange (IP PBX) can enable local businesses to significantly reduce international roaming charges with the revolutionary P1 Next Generation Voice Session Initiation Protocol (NGV SIP) Trunking Service.

Michael Lai, CEO of P1 said, “International roaming charges is one of the biggest chunk of telecommunications cost for business travelers today. P1 NGV SIP Trunking Service can help businesses save up to 70% on its international roaming charges. All one needs when abroad is to have one’s smart phone or iPad connected to WiFi and calls back to his office are free because they’re extension calls, not international calls. If he calls a Malaysian mobile network, it’s still considered a local call.

Another valuable feature of P1’s NGV service is it provides valid telephone numbers for your business. This means customers can return your calls unlike traditional voice over IP calls that do not allow inbound calls because of invalid telephone numbers. Now isn’t that amazing?”

P1 NGV SIP Trunking Service also eliminates fixed phone line subscription and minimizes communications hardware cost. Mobile roaming charges are reduced by placing calls via a mobile dialer.

Two major components for the successful deployment of SIP Trunks are:

1/ An IP PBX at the customer’s premise

2/ P1 as the SIP Trunking service provider

Kialee Phua, CEO of ENT Broadband and provider of managed hardware and software components for P1’s NGV SIP Trunking service said companies today want a low startup cost whilst demand high scalability due to business expansion. They can now benefit with high-end PBX functionalities at a small entry cost. Previously, SMEs would have to worry about the management of their communications system including maintenance, configuration, and

upgrades. A key benefit of the managed IP PBX service is these time-consuming and sometimes complex maintenance activities are shifted to the vendor.

“As a managed service, we are able to offer customers scalability and support so that businesses can focus on what they do best and leave the management of their communications system to a specialist like us,” Phua said.

P1 and ENT Broadband formalized a collaborative agreement recently to offer P1’s NGV SIP Trunking services for SMEs. The collaboration further facilitates P1’s SIP Trunking services the in the enterprise service segment. Phua said it is expected that 10% of the local SMEs will subscribe to this service within the next 12 months as internet infrastructure improves in businesses.

For more info on P1 NGV SIP Trunking service, dial P1 Enterprise Customer Careline at 1 800 282 228 or visit www.p1.com.my/enterprise.

About SIP Trunking

SIP Trunking provides businesses with an alternative solution to its existing analogue or digital telephone lines with a data connection. With that, calls are carried over the IP Network instead of the traditional and less cost-efficient Public Switched Telephone Network (PSTN).

Why change the way to communicate?

The Internet has become an integral part of most organizations. Trend is seeing an increasing number of applications converging onto the Internet domain, and voice application is no exception. Circuit switches are fast being replaced by packet switches or soft-switches, which are more versatile and cost-effective. In fact, the traditional telephony systems are quickly being replaced by SIP-enabled telephony systems which can offer feature-rich telephony functionalities.

About AXIA IP PBX

The end-to-end managed AXIA IP PBX service includes hardware and software maintenance, software assurance which includes bug fixes, updates and patches, and free upgrades. Some of the AXIA IP PBX features include voice mail, Interactive Voice Response (IVR) and Auto Attendant to relieve receptionist’s tasks, remote extensions for mobile workforce, flexible call forwarding and call transfers, group hunt, follow-me feature and voice conferencing.

For more photos, please click here.